Save the Children - Agile Marketing: An ever evolving journey

4.45pm – 5.15pm GMT, 22 March 2023 ‐ 30 mins

Agility in Marketing

In 2019, Save the Children UK turned to Agile as a guiding philosophy to shape our new culture of work and approach to fundraising and marketing.  As we laid the structural foundations, we also launched a culture change initiative that put diversity, inclusion, safety, transparency, collaboration, customer focus, and respect at the heart of how we work. The changes, while not always painless, have enabled a culture of ever greater experimentation, belonging, digitalisation and risk taking.  Ruth will take you through the journey so far, and the lessons learned. 

Ruth McCarthy

Ruth McCarthy

Scrum Master and Coach, Save the Children UK

Ruth has been a Scrum Master and Coach at Save the Children UK since 2020. She works with cross-functional teams and senior leadership to cultivate agile culture within the organisation, with a focus on transparency, outcomes, prioritisation and continuous learning. 

Ruth has supported the teams within Marketing Delivery since the beginning of their agile journey, when the department restructured into multi-disciplinary squads working in scrum. Today the department has evolved to a more flexible model, using a combination of agile values and principles to plan and deliver effective fundraising and marketing. 

Ruth’s career at Save the Children UK began in the Creative Team in 2017, where she held a number of roles before stepping into the role of Scrum Master in 2020. 

Prior to this, Ruth worked for over ten years in the television industry as a Production Manager specialising in delivery of factual programmes.  
 

Website:
www.savethechildren.org.uk/
LinkedIn:
https://linkedin.com/in/ruth-mccarthy-07971922/
Save the Children

Save the Children

Save the Children exists to help every child get the chance of a future they deserve.  In more than 100 countries, including the UK, we help children stay safe, healthy and learning – finding new ways to reach children who need us most. We lead the way on tackling big problems like child pneumonia, hunger and protecting children in war, while making sure each child’s unique needs are cared for. For over a century, we’ve stood up for children and made sure their voices are heard. We wrote the treaty that sets out the rights of every child – and we’ve been upholding them every day since.  With children, for children, we change the future for good.
Website:
www.savethechildren.org.uk/