From “Infrastructure” to “Mobility”: making Agile Marketing work at Saba

Case Study

22 Mar 2023

Accompanying a journey from “Infrastructure” to “Mobility”: how we made Agile Marketing work at Saba:

For context - our “Agile” story - what we did and how we did it
An overview of our framework
What do you mean “It works!”??

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Speaker Details

Sylvia Rausch

Marketing Director, Saba

As Marketing Director of Saba, Sylvia has kick-started and driven a customer-centric digital transformation in an industry pivoting from “Infrastructure Management” to “Mobility”.

She considers the “Agile” framework that she discovered in 2016 and that she has applied ever since with the group’s global Marketing team and strategic partners to have been instrumental in this success. Putting the customer at the center, listening to her, and aligning the organization around these insights to assure on-going relevant value-creation have been at the heart of her professional career, in both B2B and B2C environments. A digital optimist, she declares “Constant Beta” her life philosophy.

Sylvia is Austrian and has been living in Barcelona with her husband and 3 now adult daughters for many years.

Email:: [email protected]
LinkedIn:: https://linkedin.com/in/sylvia-rausch/

Saba

Saba is a benchmark industrial operator in the development of solutions in the field of urban mobility, specialising in car park management. Saba has a workforce of 2,000 employees and is present in 180 cities, nine countries in Europe and Latin America, managing more than 1,000 car parks and nearly 400,000 parking spaces.

Twitter:: @My_Saba_es
Website:: www.saba.es
LinkedIn:: https://linkedin.com/company/saba_group/

From “Infrastructure” to “Mobility”: making Agile Marketing work at Saba

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