- Be Brave – Dive into the Agile journey with courage - be creative, try things, fail fast, and learn quickly.
- Beware the Cobras – Be cautious of unexpected outcomes, when solutions might worsen the problems they’re meant to solve.
- Be Relentless – commit to the Agile journey with unwavering support and dedication. Recognize that it is a continuous cycle of improvement, requiring significant effort and trust in the process.