Panel Discussion on Agility in Marketing

19 Apr 2024

Listen to a panel discussion where industry experts will explore Agility in Marketing, exchanging insights, best practices, and innovative ideas. We'll be exploring key questions such as:

What's one thing you believe is important to break the busy-work cycle, to get marketers off the hamster wheel so they can deliver more value?

Let’s talk a bit about cross-functional collaboration – how have you seen that work in marketing teams? Is there ever a time it doesn't work or isn't needed?

Obviously proving the value of what we do and how we do it is critical for marketers. Can you give our audience one top takeaway around data, measurement, and agility?

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Host Details

Andrea Fryrear

CEO, AgileSherpas

Andrea Fryrear is CEO and co-founder of AgileSherpas. She specializes in organizational design and executive coaching, but now spends most of her time focused on the vision, culture, and strategy of AgileSherpas.

Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back.

Andrea is one of the co-authors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer. She holds numerous Agile certifications, including Certified Agile Leader (CAL-1), Certified Professional in Leading with Agility (ICP-LEA), Certified Agile Coach (ICP-ACC), Advanced Product Owner (A-CSPO), Scrum@Scale Practitioner, Certified Professional in Marketing Agility (ICP-MKG), ICAgile Certified Instructor, and Certified Scrum Master (CSM).

Her non-Agile achievements include a Bachelor’s degree in English from Austin College and a Master’s degree in Women’s Studies from Oxford University.

Although once referred to as “The Beyonce of Agile Marketing,” Andrea does spend time away from her kanban board occasionally. Her favorite pastimes are camping, skiing, and hiking in her adopted Colorado home, ideally followed by a local microbrew and a British mystery novel.

Website:: www.agilesherpas.com
LinkedIn:: https://linkedin.com/in/afryrear

Panellist Details

Jim Ewel

Co-founder of the Agile Marketing Alliance , Agile Marketing Alliance

Jim Ewel is one of the authors of the Agile Marketing Manifesto and the co-founder of the Agile Marketing Alliance (www.agilemarketingalliance.com ). He is also the author of the essential guide to implementation of Agile marketing, The Six Disciplines of Agile Marketing.

He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped over 80 companies adopt Agile marketing, including organizations as diverse as T-Mobile, Salesforce, Best Buy Canada, Thales, Doxy.me, EQ Bank, Boston Private, CUNA, NAIT, Deseret Digital, SpaceSaver, Great Dane Trailers, Northern Arizona University, Netskope, Sprinklr, and Zenprise.

Earlier in his career, Jim spent 12 years at Microsoft in various roles including GM of SQL Server marketing and Vice President of Server Marketing. Jim was also CEO of three startups in the Seattle area, all of which grew rapidly and were eventually sold to Oracle, Google, and Stratus Video.

Email:: [email protected]
Website:: www.agilemarketingalliance.com

Rachel Cain

Marketing Operations Lead , Eastman

Rachel Horton Cain is the Marketing Operations Lead on the Brand Team at Eastman. Rachel has been with the company for 13 years and has been responsible for efforts around social media, lead generation, web launches, and inquiries and campaign management. Prior to Eastman, she worked as a community manager for a large non-profit healthcare organization and as managing editor at a regional business magazine.

Eastman

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Zoë Merchant

Managing Director, Bright

Zoe Merchant is the founder and managing director of Bright, a strategic B2B marketing consultancy that gives marketers the power to do great work and deliver business results. With over 20 years of experience in agile marketing, she helps clients reinvent their marketing operations, align with business goals, and deliver tangible value.

As a leader and innovator in her field, Zoe has been recognised as a top 10 women leader of 2020, a 3x #40overforty advertising and marketing leader, and a #CannesLions70 Creative B2B juror in 2023. She is also a certified Agility in Marketing professional and a member of the Bank of England Decision Maker Panel.

Zoe is passionate about investing and reinventing marketing teams, promoting diversity and inclusion, and championing marketing's role in business transformation.

Website:: www.brightinnovation.co.uk/
LinkedIn:: https://linkedin.com/in/zoe-merchant-agile-marketing-leader/

Panel Discussion on Agility in Marketing

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